Online one-on-one market research, based on an in-depth understanding of consumers. Let's talk.
About iModerate
From The Blog
-
Grounding Qualitative Research in Cognitive Theory
Posted on 10 Jan 2012 by Adam RossowFor decades quantitative researchers have published studies that identify the cognitive steps that consumers take when making purchase decisions (e.g., Cohen and Kunal (1987); Sirsi, Ward and Reingen (1996)). It… Read more »
What's New
-
Tools and Techniques Webinar
Posted on 19 Jan 2012 by Adam RossowOn February 2 at noon EST, join Jeff McKenna of Chadwick Martin Bailey as he talks with Christine Tchoumba from iModerate Research Technologies about the advantages of using one-on-one online… Read more »
