Our driving force was a call for more meaningful insight.

There was a need and we saw a way. In 2004 iModerate Research Technologies was founded in order to introduce a more insightful method of market research. Born into a world of indeterminate quant surveys, focus groups and impersonal asynchronous methods, our online one-on-one conversations revolutionized the way we were able to talk to consumers, and still do to this day.

Ours is more than an offline method taken online. It’s a completely different approach. With our personal, real-time conversations, in-depth understanding of consumers, and moderators trained to explore, our method, more than any other, allows us to forge relationships with your consumers and, in the process, unveil those honest, uninhibited responses. Whether used purely in a qualitative capacity or to elucidate and strengthen your quantitative studies, the iModerate method is not just an alternative or an add-on. It’s simply a better choice when it comes to getting candid, authentic insights.

Today, iModerate leads the way in online one-on-ones, continuing to build on our history of innovation. Our method continues to evolve and grow to better provide our clients, including 32 of the Fortune 100, with the most meaningful consumer insights.

Get to know us in 90 seconds: